Job description
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.<br><br>With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.<br><br>Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.<br><br>Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.<br><br><strong>What You'll Do<br><br></strong><ul><li> Go-To-Market Strategy & New Business Development:</li><li>Develop and execute comprehensive annual and long-term Go-To-Market (GTM) strategies to penetrate the German built-in market and achieve targeted market share. </li><li>Identify and secure strategic partnerships with small-to-medium enterprises (SMEs) for initial market entry, while concurrently formulating long-term acquisition plans for major key accounts. </li><li>Continuously expand the client base to meet specific acquisition targets within the Kitchen Expert (KE) channel and premium kitchen manufacturer segments. </li><li> Sales Leadership & Profit Management:</li><li>Establish a localized Product Portfolio Management (PRM) strategy, leveraging an optimal sales channel mix to maximize profitability </li><li>Rigorously manage profit margins through strategic pricing and product mix optimization, ensuring the attainment of quarterly and annual sales objectives to drive business expansion. </li><li>Lead executive-level negotiations for annual contracts with major distributors, fostering mutually beneficial relationships and securing favorable commercial terms.Establish a localized Product Portfolio Management (PRM) strategy, leveraging an optimal sales channel mix to maximize profitability. </li><li> Omnichannel Marketing & Digital Transformation:</li><li>Orchestrate major industry events and trade exhibitions to expand customer reach and achieve brand visibility objectives within the premium built-in sector. </li><li>Drive digital transformation by implementing O2O (Online-to-Offline) strategies, leveraging CRM tools and targeted digital marketing to enhance premium brand positioning and customer engagement. </li><li> Data-Driven Forecasting & Supply Chain Collaboration:</li><li>Utilize advanced analytics and AI-based demand forecasting tools to direct the monthly sales forecasting process at the SKU level, ensuring precise demand planning and mitigating inventory discrepancies. </li><li>Collaborate closely with Demand Planning (DP) and Logistics teams to oversee the end-to-end supply chain, guaranteeing seamless delivery and optimal inventory management for key accounts. </li><li> Global Product Roadmap Alignment & Cross-functional Leadership (Localization)</li><li>Monitor the competitive landscape and analyze market intelligence to formulate actionable strategies that defend and expand our market position. </li><li>Act as the critical bridge between the German market and Global HQ. Collaborate closely with R&D and Design teams to reflect local consumer needs, ensuring the successful localization of global new products and optimizing the product portfolio. </li><li> Organizational Leadership & Executive Reporting</li><li>Lead the German Built-in business organization with direct reporting to the CEO Germany, taking full ownership for business performance, market development, and strategic execution. </li><li>Maintain close alignment with Regional and Global Headquarters, ensuring transparent reporting, effective governance, and successful implementation of global Built-in strategies within the German market. <br><br></li></ul><strong>What You Must Have<br><br></strong><ul><li>Minimum of 10 years of extensive experience in the built-in appliance distribution sector or major home appliance industry within Germany. </li><li>Proven track record of successfully launching new business units, exceeding revenue targets, and leading strategic initiatives at a senior management level. </li><li>Extensive network and established relationships with key decision-makers across built-in retailers, distributors, and kitchen manufacturers. </li><li>Exceptional analytical acumen with a profound understanding of built-in market dynamics, customer segmentation, and purchasing behaviors. </li><li>Outstanding negotiation, communication, and strategic planning capabilities. </li><li>Proficiency in leveraging advanced data analytics and CRM platforms for data-driven decision-making. </li><li>Bachelor’s degree required, advanced degree preferred. </li><li>Business fluency in both German and English to ensure seamless communication with local partners and Global Headquarters. </li><li>A global mindset with the proven ability to collaborate effectively within a diverse, international corporate environment. </li><li>A strong sense of ownership and entrepreneurial drive to lead sales initiatives and deliver results autonomously. <br><br></li></ul><strong>Nice If You Have<br><br></strong><ul><li>Experience in driving digital transformation (O2O) and executing sustainability/ESG-focused sales initiatives is highly preferred. <br><br></li></ul><strong>Benefits<br><br></strong><ul><li>Intensive onboarding as well as opportunities and support for your personal development</li><li>A modern and international working environment</li><li>Company Car</li><li>Flexible working hours</li><li>Company fitness offer via EGYM Wellpass</li><li>Monthly meal/food allowances (Pluxee)</li><li>Lease a Bike (Job Bike)</li><li>Discounts on LG products</li><li>Various discounts on brands and products through corporate benefits (and other platforms)<br><br></li></ul>All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.